concept, art direction, copy-writing & design
I was commissioned to create a visual campaign around the Miseducation theme. Drawing from inspiration of billboard and high end consumer advertising, I developed different images and concepts for each milestone in the campaign. Each advertisement stood alone for individuality, and whilst the album was always the product, it was secondary visually to the message. This approach was quite unique for music advertising at the time and won me two awards at the CADS, first and second. The album itself went on to be one of the most successful albums and marketing campaigns of the last decade.