corporate identity, branding, advertising & website
The corporate identity demanded the feel of an established motor dealer (since 1949) but needed to be modern and classic at the same time. They have a large discriminatory clientele, who purchase amongst others, modern and classic Bentleys and Aston Martin motor cars. Their website also includes a motorsport section which tunes and races customers cars, mainly Lotus. The site is extensive in that many areas of their business have to be covered whilst remaining easy to navigate and presenting a high degree of sophistication that their customers expect.
Website can be viewed here: www.hofmanns.co.uk