art direction, concept, design and photography
For Helena Jesele I created a complete visual identity which combined the true 'analogue soul' nature of the music with various urban and organic backgrounds. As the project developed over three years, the use of 'old school' visual devices, such as Dymo tape and Polaroids echoed the environment of Helena's lifestyle. From singing in Jazz clubs in Brooklyn, New York to recording studios in Soho, London. All of the photographs of Helena were taken by myself.